Barter to bytes: Nett Solutions and a brief history of marketing

Marketing has been around for a long time, and has changed much throughout history. One of its newest trends, Internet marketing, spearheaded by companies like Nett Solutions, reflects how marketing shifts in response to advancements in technology.

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As a discipline, marketing is relatively young; it became recognized as a formal subject of study only in the 1900s. But as a practice, one can say that marketing is as old as human civilization itself. It was conceived when people invented the “market” concept. Its earliest forms preceded the principle of money, and occurred through trade systems like barter and through other types of non-monetary modes of payment.

Even during the ancient times, people understood the need to target and attract customers, functions roughly similar to those fulfilled by Internet marketing. Nett Solutions’ precursors were the “criers” of ancient Greece’s agoras, hired to draw buyers to merchants’ products and to promote wares.

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In 1450, Johannes Gutenberg invented the machine that changed the world, and gave marketing a new face. The printing press allowed for the creation of flyers, posters, and brochures, and paved the way for newspapers that offered paid advertising. Magazines were also printed, and became avenues for businesses to reach specific market niches.

Nett Solutions Photo credit: Semmyonlinemarketing.com

The 20th century saw three developments that caused a great leap for marketing: radio, television, and the Internet. With these three technologies, never before has information become accessible to so many so quickly. International trade boomed, and local businesses found more avenues to let customers know about their services.

From Nett Solutions

Nett Solutions offers companies a chance to reach a vast number of potential customers through Internet marketing. Information about this service may be accessed at www.nettsolutions.com.